LOOK

Company started at Nevers in 1951. Photo de l'usine look Originally Look was a manufacturer of ski attachments. Thirty years later the ski attachment concept is applied to cycling. During this period the entire squad still rode using foot straps. In 1984 Look marketed the first automatic pedal with which Bernard Hinault was to win the 1985 Tour de France. Look then became the world leader for the road race automatic pedal. A leading position which the company still occupies.